When Hernan Espiritu migrated from a career in the medical field to real estate, he knew he’d be up against some stiff competition. Catawba County, North Carolina has a lot of embedded REALTORS® who have earned their stripes in the field. For Hernan, that meant establishing a name for himself by 1) working for a brand name brokerage that offered resources and 2) identifying and marketing his key strengths.  Click here for the full article.